Content Marketeer
Marketers, take a look at this awesome vacancy at Deftpower in Arnhem! EV is taking over, join us!
The team behind Deftpower has great ideas for improving electric car charging and draws on more than a decade's worth of experience in the EV charging business in realising them.Together, we are quickly building the industry's most advanced technology platform recalibrating EV drivers, their cars, charging points and the grid in a sustainable eco-system. We see that the future of mobility and energy is electric. One in which everything is integrated, and anyone can join. We believe that this market needs to grow quickly and that with the right support, our customers and electric car drivers can be happier, businesses more profitable, and society cleaner.To help us in our mission we are looking for a Marketing Manager, for our offices in either Arnhem or Berlin.Job DescriptionAt Deftpower, Content Marketing is about understanding and reaching our target business audience at car manufacturers, utilities, leasing companies and others in an original and compelling way. With your experience, you are responsible for developing, implementing and executing strategic content marketing plans for an entire organization in order to attract potential customers and retain existing ones. The ideal candidate has experience in developing and executing campaigns, both for the short and the long term.Your work is essential to our success, and you will get deep insights into the nature of electric vehicle charging. Moreover, you are an important link between the sales team, product team and our clients. This is not a job to take lightly, we want to genuinely help usher in the era of emissions-free mobility and that means building and nurturing meaningful partnerships. Our performance should be the best and cleanest on the market. Any obstacle you find in the way that mission, you remove.You will work closely with other Deftpower teams to help build an awesome product and ensure our clients achieve their goals. You'll be part of an environment of trust, diversity, and inclusion within our team, with a common goal to improve our product and build out the company's foundations. The product is fascinating, and you help shape it. If you have a better way of doing things, we want to hear it. Here are some the activities and responsibilities you will be undertaking:Creative thinkingGenerating new business leads by positioning Deftpower, identifying target audiences, and developing content marketing plans with specific. objectives across different channels and segment.Establish and execute email and telemarketing campaigns at DeftpowerLead the production of content in written, visual and audio form, including white papers, webinars, newsletters and other contentEnsure the website is outstanding and effective in helping to achieve the company's goalsAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesConceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channelsPromoting our brand at trade shows and major industry-related eventsBased on your critical thinking and focus on problem solving, give the team advice how to improve communicationsMaybe you like to challenge yourself? Be our guest!Job RequirementsWe are looking for a candidate that loves maintaining and developing client relationships, is intrinsically motivated and enjoys a start-up environment. You should posess the following skills and proficiencies:Very good understanding of traditional and emerging marketing channelsProven success in developing marketing plans and campaignsCollaboration with specialists is possible, though your own skills in creating content enabling you to be hands-on will be valuedExcellent written and verbal communication skillsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with Hubspot or a similar CRM systemWe value a high level of integrity, motivation, transparency, and curiosityWe appreciate people that are hands-on, team players and not afraid of innovationVery good English; the more languages you speak the betterSalary and BenefitsWe want you to be happy and have the right energy to join us on our mission:Exposure to our partners and clients in the energy, automotive and financial industryFast paced environment with a steep learning curveEnvironment of trust where self-management is encouragedFlexibility; determine your working hours yourself, in consultationGood primary and secondary employment conditions in line with the market standard, including apension plan and work laptopWould you like to help build Deftpower?
